The Importance of Websites for Small Businesses

2016 is expected to become another competitive year for businesses in different industries. With the ease of entry and minimal capitalisation that is required in various entrepreneurial endeavours, it is anticipated that more and more people will try their hand in becoming their own boss through putting up their own businesses. With this, there is an apparent need to be engaged in more aggressive marketing strategies in order to successfully manage the competitive landscape. One of the most important is small business websites. Keep on reading and we will let you know why a website is an essential component of a marketing mix for small businesses.

Improve Online Visibility

One of the best things about websites for small businesses is the fact that it will help you to become more visible. It is not enough that customers hear about your business. If they are interested, they will perform a quick online search. If you are not present online, you can lose potential clients. On the other hand, if you are online, you will be more visible, especially if your website is optimised to appear on the top of search engine results.

Build Credibility

Another reason on why you should consider the importance of websites for small businesses is the fact that it makes you more credible. Your online presence has a lot to do when it comes to building a solid reputation. Even if you are a small business, if you have a notable online presence, you can easily be credible in the eyes of your clients, similar to your larger competitors.

Break Geographical Barriers

The internet is a community that has more than 2.2 billion users all over the globe. Websites for small businesses are one of the most effective tools to have an extensive reach. This will allow you to communicate to your prospects and clients all over the globe. It can break barriers and can bring your company closer to your target market. Even if you are thousands of miles apart from your audience, a website will help you to convey a message and nurture profitable relationships.

Provide a Sales Platform

Websites for small businesses are also beneficial because it can be a sales channel. Today, many businesses are tapping the power of the internet through electronic commerce. This makes it easy to sell goods and services in the absence of having a physical shop or office.

5 Solutions to Make an Impressive Web Presence of Your Small Business

The advent of computers and e-commerce has enabled small businesses to create their companies come out big online. Actually, most home-based business transactions are completed in the comfort of the entrepreneurs’ bedroom, and yet they make it appear that potential clients are dealing with big, well-established, and of good standing companies. The following are some of the ways how they generally approach it, and of course you being a budding entrepreneur are capable of doing as well.

1. Construct an impressive website

There are numerous companies that offer complimentary entry to website builder, free domain, and no-charge hosting for the completed website. All you need usually is to register as a member to make sure you could use the free services endlessly. There is an option to upgrade to Premium account which has a minimal monthly charge.

2. Get your own paid domain name

The free domain that goes along with your free hosting, such as, “http://yourcompany.freehost.com”, gives the harmful perception regarding the credibility of your company. In comparison with a paid domain that bears only your company name, for example: “http://yourcompany.com”, your company can look more dignified over the internet. Your host company definitely also provides a paid domain. However, even if you want to purchase your domain from another company that gives an inexpensive price, it is possible to mask it and have it re-directed to your current complimentary website. That company definitely has easy-to-follow instructions in order to do the work.

Your domain should match the type of business you are in. For small businesses, the dot com (.com) extension could be appropriate. GoDaddy offers the most affordable domain, so far.

3. Use a Corporate Email Address

Free email addresses such as, “admin@yahoo.com” or “admin@Google”.com also create an unfavorable impression. Bundled as part of your paid domain is one (or more) free email address, for example, “admin@yourcompany.com”. Such a company email address gives a more professional feel and look.

4. Make use of the pronoun “We, Us” rather than ” I, My”

Give the customers the impression that you are a team, instead of you working alone (at home). This kind of technique tells everyone that your current organization is run by individuals with expertise crucial to run the company competently.

5. Use a high-status business address

Unless your abode is situated in a high-end business location, making use of your home address as your business address could give you a negative perception in the event you are planning to create a picture of being big. To address this issue, you may avail of the services of a virtual office that provides a business address in impressive business areas of your country. In addition to the use of the address, the package includes the usage of facilities like conference room, a corporate office to personally entertain your potential customers, receptionists who are able to take care of your calls proficiently and forward them wherever you might be, and quite a few more that you can see in a typical office. What else, you can also make it come out that you maintain offices in numerous locations not only in the city but around the country or all over the world.