You don’t have to be a professional writer to create a great blog post. You just have to make sure that your blog provides value to your readers. And when your content provides great value, your blog can become a powerful marketing tool.
Here are 6 tips to help you get more readers when you write your next blog post, whether it’s today or tomorrow.
1. Stay Relevant
Your audience reads your blog because it’s about something that they are interested in. If you suddenly write a new post that’s totally off topic you’ll not only confuse your readers, but you’ll also confuse the search engines. Even if your ‘off-topic’ post is the best of its kind ever created, your market won’t like it and you’ll get very little organic traffic. Stay with topics that are appropriate to your industry.
2. Write Content That Is Timeless
When you focus on content that is timeless or evergreen, it will provide you with traffic, social media shares and potential sales for the long-term. Concentrate on solving a problem that people will always have.
3. Tell Them Everything
When you have written your blog post, just before you publish it, ask yourself if there is anything else your reader needs to know? If somebody has to click away from your page to look for more information about the content you wrote, you have not produced a one-stop resource to help them.
4. Be Controversial
Do you ever say something that has never been said before about a particular idea or topic. When you write about things that nobody in your market has done before, you’ll buck the trend and raise a few eyebrows. Having an alternative view or disproving a popular myth, is a great way to get your content read and shared on a big scale.
5. Provide The Ultimate Solution
Imagine that somebody reads your blog and you show them how to solve the one problem that has been bothering them for ages. How do you think that reader will feel about your content? They are most likely going to read everything you write from there on. Writing blog posts that solve problems will get you more readers.
6. Use Pictures and Videos
remember to include videos, pictures and graphics with content. Would you read a huge chunk of text with no pictures? Probably not. Break up your text with appropriate graphics and videos. This has been proven to increase the social share factor of online content which gets you more readers.